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In coaching with Aretha I’ve had massive epiphanies, specifically much greater ambition that’s centered mainly on providing value, being authentic, being a pro and caring about my clients. I now have the tools I need to sharpen each part of my business and a clear road map of what works – thanks in no small part to Aretha’s skillful coaching. And, I have a lot more courage to market and charge what I’m worth. That’s the ultimate definition of ROI! Every session with Aretha was practical, information packed, value laden, fun and all round brilliant. If you’re a virtual professional struggling in your business, get Aretha as your coach!
Josie L. Martinez |
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As an entertainment lawyer with a thriving, diverse practice, I often don’t know what my needs will be in advance. I knew I needed help, but wasn’t 100% sure what they would be on a daily basis. In stepped Aretha and her team! They effectively handle a whole range of daily responsibilities for me. I’m amazed at the breadth of services Aretha and her team provides. They quickly became indispensable!
Renata Lowenbraun, Esq. |
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Aretha’s attention to detail, ability to build strong client relationships and her resourcefulness makes her stand out. She is extremely knowledgeable and hard working.
Deborah Davis Ford |
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Driven, dependable, proactive. Aretha is the consummate professional and a credit to her profession. I am currently working on several projects with Aretha and she is a keen problem-solver who is cool under pressure and resolves project issues with professionalism and grace. I recommend her highly!
Theresa Henry |
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I have been working with Aretha Gaskin for quite some time now and I have to say that she comes to the front of the line when you need someone who is attentive to details, is always on time, on budget, and has a keen eye to make sure that what is prepared and finished for you is top notch. Aretha is very easy to work with and she excels at actively listening and then follows through. These two attributes alone bring ROI to my business immediately. When I spend more time with my clients I generate revenue instead of losing dollars on non-billable tasks I used to do.
Debbra Sweet |
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I have worked with Aretha in the IVAA Membership Department over the last couple of years. Aretha has assisted with many different membership projects and she has served on different committees. Aretha has been wonderful to work with. She is knowledgeable, resourceful, and very professional.
Caroline Wright |
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I first became personally acquainted with Aretha back in 2008 and then had the pleasure of connecting with her not only in her own Meetup Group she has created for Virtual Assistants but also in the Membership Department of the International Virtual Assistance Association (IVAA). Aretha is very professional, smart, enthusiastic and a great resource. Additionally, the one quality that stands out the most with me is her follow through.
Doreen DeJesus |
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I am so glad I had the opportunity to connect with Aretha! Her enthusiasm and energy are truly inspirational. Aretha is competent, efficient, and knows how to get things done correctly. I look forward to collaborating with Aretha in the future
Gennia Holder |
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Aretha is positive, conscientious, and very amicable. The outcomes for the administrative support Aretha provided to our Headquarters were very beneficial to the network and helped us advance our immediate goals in a timely fashion.
Deborah Smarth |











