I just did a post about “fremium” and how it builds customer loyalty. Of course, there is something in it for the person reading the free content. You may be wondering where you can find these valuable no-cost goodies online. Here are a few that I’ve found valuable:

Personal Branding Magazine. Dan Schawbel, current leader in the personal branding field, offers a free issue of his Personal Branding magazine. If you want to be the Oprah of your industry, this is definitely worth the download.

Jonathan Fields Firefly Manifesto All Roads Lead Home ipod . For anyone who has recently been laid off and is considering making the big leap into working for yourself, Jonathan Fields, author of Career Renegade The Water Horse hd

, has given you a free inspirational kick-in-the-pants ebook full of reasons to not climb back into a career that you hated to begin with. He also helps you redefine what “success” actually means to you.

Chris Brogan and Julien Smith: Trust Economies

. Chris Brogan writes one of the most popular social media blogs. Julien Smith is a popular podcaster on similar topics. They expanded this e-book into their new (and fast-selling) Trust Agents

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which just came out. Informative information about relationship marketing.

Sonia Simone’s free e-classes. Her 10-lesson course on writing newsletters (which also works for blogs) is killer. If you think writing isn’t important, you are WRONG. Whether you are a VA or entrepreneur, improving the content of your written communication can set you apart from your competition.  

Do you have any other e-books, newsletters or giveaways that you love? Let us know below.

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Are you a small business owner or entrepreneur who has wisely started generating content, either on your own or by outsourcing to a VA or copywriter? There are many ways you can leverage your content, repurposing it so that you can maximize your exposure and audience. The larger the audience, the larger the income, right? So what can you do?

Write various versions of the same articles. Online marketers know all about this. Write 3 versions of an article and submit to a variety of online article databases like Ezine articles. There are tips on how to make these unique so that they pass Google search rules.

Transform articles into blog posts and vice versa.

Turn a selection of articles and/or blog posts into an e-book which you offer free or for a fee.

Do the same thing with a print book. Sell these at your workshops!

Transform your content into online workshops and training programs.

Turn your PowerPoint presentations into online Webinars.

Use an article or blog post as a jumping off point for a podcast

or videocast.

Savvy entrepreneurs leverage their work so they don’t have to keep repeating the process and because, when it’s good, content is king. You’ve probably read this but it is true! When you offer a great product, people will show up to learn or to buy. Keep plugging away and try some of these ideas to step into a whole new marketing area.

Bob Young The Majestic download

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, is generating accolades in a variety of business communities. Lulu.com is a print-on-demand company and personal sources tell me the quality of product is exceptional! Even the ship packaging shows extra attention to detail. Lulu.com has published over 300,000 titles from 15,000 contributors in 80 countries! And, to help you market your book in your local bookstore and on Amazon, Lulu.com offers inexpensive ISBN registering services.

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Bob is an unassuming fellow who started as a typewriter salesman but went on to found open source software company Red Hat The Chimes at Midnight trailer which is now a “red hot” Fortune 500 company and who’s initial public offering (IPO) broke all records for the time-and made Bob and family wealthy. He holds a strong belief in free information property rights (access to all information without a fee) and was the founder of the Center for Public Domain that sought to put all written texts online for free. He’s also a Linux expert and user.

But outside of all the info geek stuff, Bob has created a user-friendly way to create books, comics, graphic novels and more on Lulu.com. He’s also created a companion site, WeRead.com Rushmore move

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The Bear dvd , a social network for readers and a way for Lulu authors to market their books. If you have a dream to write and sell a novel or business book, Bob Young has helped make your dream easier to achieve!

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