Saturday’s (Super Cool) Success Story
You gotta give it to this guy. Jason Sadler developed a business idea that allows him to get paid for getting dressed. He’s been all over the media (literally: check this Press link) which he undoubtedly works harder at than his actual business model.
Businesses pay Jason to wear their t-shirt. He is a walking billboard. The model was brilliantly simple. On Day 1, his body costs the company $1 to advertise. Day 2, $2. Day 364? $364. So companies bid to get in early when his advertising (and the subsequent wealth of media exposure) is still low. He only wears the shirt for one day, but if he happens to be on CBS with Katie Couric, your “ad” could be seen by millions of viewers-for a buck. Even if he doesn’t get on a national show in your shirt, he still posts photos all over social media networks and on his site.
2009 sold out. So, he got a buddy to work Los Angeles while he continues to work his original spot of Jacksonville, Florida. 2 Guys to Wear Your Shirt. Guess what? Today is January 15, 2010. There are only 60 days in 2010 left to buy!
The income off of wearing the shirts comes to (in case you were trying to work out an Excel formula) $66,795. But there is more advertising on the site and you can be sure a book must be in the works. And they have a store that sells I Wear Your Shirt t-shirts. The guy is smart.
Jason, and now Evan, really understand self-promotion, relationship marketing and personal branding (sort of). So for picking a business model you gotta love, they are our Saturday Success Story!
Tags: advertising, evan white, iwearyour shirt, jason sadler, los angeles, marketing, personal branding, relationship marketing, self-promotion