Wendy Piersall Pecos Bill release is a great example of exploiting a niche that you are a part of and know intimately. She knows what it is like to be down and out, having lived in her vehicle and depended on the charity of the Salvation Army before moving in with her parents as a single mom. During that time she started her first business as an artist and her journey as a serial entrepreneur.

Wendy understood what it was like to be mom with a home business and thought she might have some information to share with other moms so she started blogging. When Sparkplugging took off, the media

• Twitches

began recognizing her as an  expert. She started researching and tracking how women and mom’s use social media and began being sought after for her knowledge about this demographic. She built on Sparkplugging’s blog popularity (being selected as one of the best business blogs, especially for women, by many media outlets) and began doing public speaking and consulting on social media for large corporations like Epson and Kmart.

Wendy has launched several other sites now, including Woo Jr.

• The Lord of the Rings: The Fellowship of the Ring move

Patrick psp for kids and Momsational for moms. She’s done what we’ve encouraged readers to do consistently-find your niche, follow your passion, brand yourself and leverage your skills and content! For rising from the ashes and doing what she loves, we recognize Wendy as our Entrepreneur of the Week!

Tags: mompeneur, social media, sparkplugging, wendy piersall, women entrepreneur

This entry was posted on Sunday, January 25th, 2009 at 8:26 am and is filed under Friday's Entrepreneur. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.